Messages That Lead to Murder
By Wayne Besen | Anything But Straight
This week, I attended the Commercial Closet’s Images In Advertising Awards in Manhattan, which honored corporations that produced gay affirming ads. The pro-gay plugs showed genuine progress and highlighted that many leading companies “get it.” The work of Commercial Closet is vital because images matter and repeated exposure to messages shape our views and create positive change in society. The cleverness and creativity in these ads imparts to millions of people that homosexuality is nothing to be feared and that GLBT people are part of the human family.
The awards ceremony was a welcome respite from reality, where there is no shortage of reminders that the world is still a very dangerous place. In Knoxville, Tennessee, a homophobic loser burst into a Unitarian Church where a children’s play was being performed and unleashed a fusillade of gunfire, killing two people and injuring six. According to police, Jim D. Adkisson, “had targeted the church because of its liberal leanings and his belief that all liberals should be killed because they were ruining the country.”
The New York Times reports that the killer was raised in strict a Christian home and was openly anti-gay. He may have targeted this particular church because his former wife - who he had threatened to shoot and then commit suicide - had occasionally attended. He may also have been agitated by the church’s affirming stand on GLBT equality.
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